Landing pages are entrance pages to your website. A landing page or a web page is the first thing users land on and see when visiting your website. Making sure that you provide your visitors with meaningful information has everything to do with how users will react and engage with your content. Presenting the information in a user friendly fashion is the goal and also the main factor dictating user’s behavior on the site. You have to provide customers with something that will get their attention, draws users in, and makes them want to learn more about what you have to offer. This practice will also help improve your click through rate (CTR) which is another great indication to measure the quality of your landing pages.
Your landing page should have unique design and content focused on the subject matter. The quality of content is measured by amount of available content, facts provided and content type. Rich content will always draw more attention and capture user interests. . A distinct call to action should be in place and visible to all users. The amount of words needed on a specific landing page is going to vary from one page to another. All of which is based on few different factors starting with the topic, the design, and the intent is behind its existence. SEO content is highly important to getting people to your website in the first place. That is something we can help with once we get the design finalized. The key here is to identify which pages are needed, what keywords to assign to these pages, write properly SEO’ed content with proper call to action and then setup metric to measure the user behavior.
By enlisting the help of a professional to handle the landing page design and development for you, it helps to alleviate any stress and hassle of trying to figure it out on your own. Our team members know what it takes to get the page looking its best and get browsers to turn into buyers. Having amazing content on the page can affect the amount of leads you generate which is what it all comes down to, ROI.
