Pay per click (PPC) is a type of marketing when an advertiser pays a fee for each click/appearance online that is directed to their site or a predetermined landing page. As a PPC management company, we can help you through the life cycle of building up a campaign. Everything from designing robust landing pages with proper call to actions to setting up search engine marketing campaigns targeting those searching the web, whether they are using desktop computers or mobile devices.
A PPC campaign consists of the following:
- Establishing a list of keywords with the highest potential to driving traffic and conversions
- Creating a visually and phonetically appealing ad to you target consumer
- Design and development of a landing page with the highest yielding conversion
- Developing copyright for your advertisement
- Ad placement
- Tracking and benchmarking to determine how to maximize your ROI based on a CPC (cost per click)/CPA(cost per acquisition) model
Pay per click advertising is one of the main sources of lead generation for millions of businesses across the globe. Properly executed PPC campaigns allow you to combining brand/service exposure with profit generating conversions. Our team is highly experienced with some of the major PPC platforms available today such as: Google, Yahoo, Facebook and Bing.
Our PPC campaigns work alongside all of the SMM (social media marketing) and SEO programs that we implement for you. Pay per click is a great advertising tool to driving immediate traffic to your destination page. Our highly experienced team is ready to help you setup your next advertising campaign with the aim to ramp up ROI
