When it comes down to ecommerce website design and development, it all starts with making sure every page of your website has a clearly defined purpose. Why is effective ecommerce website design so important? It’s as simple as this: you will never get a sale if customers are not impressed with the look and content of your site. The home page is there to entice visitors first and foremost to stay and then to navigate them into deeper pages such as category pages, subcategories, and most importantly, product detail pages. Once you get the customer to the product or service page, the main goal is to give them all of the necessary information needed to help them make a purchasing decision quickly and effectively. You need to ensure your small business ecommerce site has the following elements:
- It is easy to use and navigate.
- Products are clearly defined and categories are correctly structured.
- Each product has a detailed and accurate description so the consumer can make a decision quickly. This may include dimensions, product colors, reviews, and possibly a scrollbar at the bottom of the page with “similar products” that may pique their interest.
We believe in doing things right the first time and investing a marketing budget wisely where it matters. That is why we are large proponents of choosing the right shopping cart platform from the beginning of a campaign. In the long term, it will save you both time and capital. Our seasoned professionals are trained and have the expertise to help you identify out of the myriad of options which platform suits your business model and product base. Once the appropriate technology is chosen then it’s a matter of structuring the database, optimizing it, clearing defining website filters, creating an attractive product search module, internal linking/ navigation structure, rich media content, and much more. We have optimized existing ecommerce websites for many years and helped other businesses like yours build one from the ground up. We can help you make good healthy choices on all aspects of ecommerce design, development, optimization and maintenance. Above all, we approach your ecommerce design and development with SEO in mind. That means, you receive a campaign wide strategy focused on ensuring optimal user experience during browsing and checkout.
In terms of ecommerce website development, we develop sites that promote return visits. There are various ways to encourage users to return, such as (but not limited to) regular email marketing campaigns, new stock alerts, or advertising upcoming promotions. We are here to walk you through the process and help you create an ecommerce website that will draw people in and encourage them to come back time and time again.
